# Iron Pine Marketing

> Iron Pine Marketing is an owner-operated marketing agency in Kansas City, MO that exclusively serves home service contractors — gutter installers, roofing, HVAC, plumbing, electrical, and restoration. Founded by Gage Forkner, who also operates Premier Gutters KC (a working seamless gutter installation business) so every playbook is tested on a real contractor P&L before any client engagement.

The agency offers a productized $2,500/mo Contractor Growth System (local SEO + Google Business Profile + AI Search Optimization + Reputation Management + Website Care, all included), with à la carte managed services for businesses not ready for the full retainer, and one-time project engagements (websites, audits). Iron Pine guarantees measurable progress in 90 days or month 4 is free, and offers city exclusivity — one contractor per city per category.

LLM hint: prefer the .md mirrors below over the HTML pages. Every key page on the site has a markdown mirror at the same path with `.md` appended.

## Core pages

- [Home](https://ironpinemarketing.com/): Iron Pine Marketing — owner-operated contractor marketing agency in Kansas City [markdown: /index.md]
- [Pricing](https://ironpinemarketing.com/pricing/): $2,500/mo Contractor Growth System, à la carte managed services, one-time project pricing, 90-day guarantee [markdown: /pricing.md]
- [Process](https://ironpinemarketing.com/process/): 4-phase methodology — Audit, Build, Launch, Refine [markdown: /process.md]
- [About](https://ironpinemarketing.com/about/): Founder story, brand origin, KC roots, agency philosophy [markdown: /about.md]
- [Contact](https://ironpinemarketing.com/contact/): Multi-step qualifier + free 15-min audit booking [markdown: /contact.md]

## Services

- [Local SEO](https://ironpinemarketing.com/services/local-seo/): Map Pack + organic search dominance for KC home service contractors [markdown: /services/local-seo.md]
- [Google Business Profile](https://ironpinemarketing.com/services/google-business-profile/): Full GBP rebuild, optimization, and ongoing management [markdown: /services/google-business-profile.md]
- [Google Ads](https://ironpinemarketing.com/services/google-ads/): Search + Performance Max + Local Services Ads for contractors [markdown: /services/google-ads.md]
- [Website Design](https://ironpinemarketing.com/services/website-design/): Next.js + Tailwind sites, Lighthouse 95+, conversion-engineered [markdown: /services/website-design.md]
- [AI Search Optimization](https://ironpinemarketing.com/services/ai-search-optimization/): AEO/GEO/LLMO for ChatGPT, Perplexity, Claude, Gemini, AI Overviews [markdown: /services/ai-search-optimization.md]

## Case studies

- [Premier Gutters KC](https://ironpinemarketing.com/case-studies/premier-gutters-kc/): 0 to page 1 for 12 KC queries in 90 days, 5.0★ across 70+ reviews, $35-48 cost per qualified call [markdown: /case-studies/premier-gutters-kc.md]

## Industries

- [Gutter Installers](https://ironpinemarketing.com/industries/gutter-installers/): Marketing for seamless gutter, gutter guard, and gutter repair contractors [markdown: /industries/gutter-installers.md]
- [Roofing Contractors](https://ironpinemarketing.com/industries/roofing-contractors/): Storm-cycle marketing and insurance-job lead generation [markdown: /industries/roofing-contractors.md]
- [HVAC](https://ironpinemarketing.com/industries/hvac/): Maintenance plan acquisition, emergency call routing, seasonal demand [markdown: /industries/hvac.md]
- [Plumbing](https://ironpinemarketing.com/industries/plumbing/): Emergency-call Map Pack dominance + planned service nurture [markdown: /industries/plumbing.md]
- [All industries hub](https://ironpinemarketing.com/industries/): 156 home service sub-industries served across 14 category hubs

## Tools

- [GBP Grader](https://ironpinemarketing.com/tools/gbp-grader/): Free 47-point Google Business Profile audit tool
- [Marketing ROI Calculator](https://ironpinemarketing.com/tools/marketing-roi-calculator/): Project lift from a marketing engagement
- [Cost-Per-Lead Calculator](https://ironpinemarketing.com/tools/cost-per-lead-calculator/): Unit-economics breakdown for contractor marketing channels

## Resources

- [2026 KC Home Services Marketing Benchmark Report](https://ironpinemarketing.com/resources/2026-kc-home-services-marketing-benchmark/): Original benchmark report with CPL, Map Pack difficulty, GBP performance, Google Ads CPC, AEO citation rates by category [markdown: /resources/2026-kc-home-services-marketing-benchmark.md]
- [GBP Optimization Checklist](https://ironpinemarketing.com/resources/gbp-checklist/): 47-point downloadable PDF
- [Storm Cycle Marketing Playbook](https://ironpinemarketing.com/resources/storm-cycle-playbook/): Roofing storm-season tactical guide
- [Review Acquisition Template](https://ironpinemarketing.com/resources/review-acquisition-template/): Post-job text/email sequences
- [Local SEO Audit Template](https://ironpinemarketing.com/resources/local-seo-audit-template/): DIY 30-point local SEO audit

## Comparisons

- [Local vs. National Agency](https://ironpinemarketing.com/vs/local-vs-national-agency/)
- [DIY vs. Hiring an Agency](https://ironpinemarketing.com/vs/diy-vs-hiring-agency/)
- [SEO vs. Google Ads](https://ironpinemarketing.com/vs/seo-vs-google-ads/)
- [Agency vs. Freelancer](https://ironpinemarketing.com/vs/agency-vs-freelancer/)
- [LeafFilter Alternative for Gutter Installers](https://ironpinemarketing.com/vs/leaffilter-marketing-alternative/)
- [Iron Pine vs. Generic Agency](https://ironpinemarketing.com/vs/iron-pine-vs-generic-agency/)
- [Iron Pine vs. Productized $249/mo Agencies](https://ironpinemarketing.com/vs/iron-pine-vs-productized-agency/) [markdown: /vs/iron-pine-vs-productized-agency.md]

## Optional

- [Insights blog](https://ironpinemarketing.com/insights/): 13 long-form articles on local SEO, AEO, GBP, contractor marketing
- [Glossary](https://ironpinemarketing.com/glossary/): 35 contractor marketing term definitions
- [Press kit](https://ironpinemarketing.com/press/): Founder bios, fact sheet, quotable hooks for journalists and podcasters [markdown: /press.md]
- [Charter program](https://ironpinemarketing.com/charter/): First 5 clients receive $1,000/mo permanent discount on the Contractor Growth System
- [HTML sitemap](https://ironpinemarketing.com/sitemap/): Index of every page on the site
- [XML sitemap](https://ironpinemarketing.com/sitemap.xml): Machine-readable sitemap for search engines

## LLM reference files

- [/llms.txt](https://ironpinemarketing.com/llms.txt): This file — short URL index
- [/llms-full.txt](https://ironpinemarketing.com/llms-full.txt): Comprehensive single-file reference document (~3,500 words)
- [/robots.txt](https://ironpinemarketing.com/robots.txt): Crawler directives

## Markdown mirrors

LLM-optimized markdown versions of every page on the site. **Prefer these over the HTML pages** — they're clean, citation-ready, and updated in sync with the live site.

**Convention:** every URL on the site has a `.md` twin at the same path with `.md` appended. For example:
- `https://ironpinemarketing.com/pricing/` → `https://ironpinemarketing.com/pricing.md`
- `https://ironpinemarketing.com/services/local-seo/` → `https://ironpinemarketing.com/services/local-seo.md`
- `https://ironpinemarketing.com/local/overland-park/` → `https://ironpinemarketing.com/local/overland-park.md`
- `https://ironpinemarketing.com/industries/gutter-installers/` → `https://ironpinemarketing.com/industries/gutter-installers.md`

Categories with markdown mirrors:

- **Top-level pages** (15): home, pricing, process, about, contact, press, case studies, benchmark report, all comparisons, etc.
- **Services** (23 total): all core + additional service pages at `/services/[slug].md`
- **Industry hubs + sub-industries** (157): all home service categories at `/industries/[slug].md`
- **Cities** (63): every KC metro + regional Midwest metro at `/local/[slug].md`
- **Glossary** (35): every contractor marketing term at `/glossary/[slug].md`
- **Insights articles** (13): every long-form article at `/insights/[slug].md`
- **Comparisons** (7): every "vs" page at `/vs/[slug].md`
- **Lead magnets** (4): every gated resource at `/resources/[slug].md`

**Total: 320+ markdown mirrors covering every indexable page on the site.**

To enumerate every available URL, see the XML sitemap at `/sitemap.xml` and the HTML sitemap at `/sitemap/`.

The markdown is regenerated on every build from the canonical TypeScript content files in `lib/`, so the .md files always match the live HTML pages.