Insights

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We publish the same playbooks we run on our own gutter business and on client engagements. Tactical, opinionated, no fluff.

Featured · Local SEO

The 47-Point Google Business Profile Checklist for Kansas City Home Service Contractors

The exact checklist we run on every Iron Pine engagement. If your GBP doesn't tick 40+ of these, you're leaking jobs to a competitor that does.

May 24, 20269 min

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AI Search

AEO for Contractors: How to Get Cited by ChatGPT in Your Service Area

AI Overviews and ChatGPT are starting to answer 'best contractor near me' queries directly. Here's how to make sure your business is the one they cite.

8 min

Storm Marketing

The Kansas City Storm-Cycle Marketing Playbook for Roofers & Gutter Installers

Pre-built campaigns deploy in 4 hours. The 30-day post-storm window is the most lucrative period in home service — if you're ready for it.

11 min

Paid Ads

Why Most Roofing Google Ads Accounts Lose Money (And the 4-Line Fix)

After auditing dozens of roofing Google Ads accounts, the same four configuration errors appear in 90% of them. Here's the diagnosis and the exact fixes.

7 min

Local SEO

Map Pack Ranking Factors That Actually Matter in 2026

After Google's 2025-2026 Map Pack algorithm changes, the ranking factor weights have shifted. Here's what's actually moving the needle now.

10 min

Conversion

The 3 Conversion Mistakes on Every Contractor Homepage

After teardowns of 100+ contractor homepages, three mistakes appear over and over. Each one costs leads. Each one is fixable in an afternoon.

6 min

Reputation

The Contractor Review Acquisition System That Took Premier Gutters from 0 to 30 Reviews in 60 Days

Reviews are the #1 Map Pack ranking factor. Here's the exact ladder we built — including SMS templates, follow-up timing, and CRM integration steps.

9 min

Paid Ads

Local Services Ads vs. Google Search Ads — Where KC Contractors Should Spend First

LSA pays per lead. Search Ads pays per click. For most KC home service contractors, running both is right — but the order matters.

8 min

AI Search

Google AI Overviews in 2026 — What Local Service Contractors Need to Know

AI Overviews now appears for ~40% of local home service queries in our KC dataset. Here's how the impact has evolved — and what to do about it.

9 min

Email Marketing

Email Marketing for Contractors — The Lifecycle Sequences That Recover Lost Deals

Most contractor leads don't book on the first call. Email keeps you in their inbox until they're ready — and brings past customers back for repeat work.

8 min

Technical SEO

Schema Markup for Home Service Contractors — The Complete Implementation Checklist

Every schema type your contractor site should have, with code snippets and validation steps. The structured data foundation that powers SEO and AEO.

10 min

AI Search

Reddit SEO for Contractors — Why AI Engines Cite Reddit (and What to Do About It)

Perplexity sources ~30% of its answers from Reddit. ChatGPT increasingly does too. Most contractors have zero Reddit strategy — and they're invisible to those AI engines.

7 min

Local SEO

Programmatic City Pages for Contractors — The Right Way to Build at Scale

Programmatic SEO works for contractors — when each page has substantive unique data. Here's the architecture, the do's, and the don'ts.

9 min

Ready to see what a quarter with Iron Pine looks like?

Book a free 15-minute audit. We'll pull your GBP, search rankings, and ad data live on the call and show you the three highest-leverage moves we'd make in the first 30 days.

Book the free audit Or text (816) 352-7536 See proof first

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