Sites that turn visitors into booked jobs.
A contractor website should do one thing: convert the visitor into a phone call or form submission. We design fast, accessible, on-brand websites that get out of the way and let the offer do the work — without sacrificing the polish that signals you're not a guy with a truck.
A high-converting contractor website has six things: a clear value proposition above the fold, visible phone number and CTA on every screen, real photos of completed jobs, social proof (Google reviews, BBB, certifications), service-area pages for SEO, and Core Web Vitals scores of 90+. Iron Pine builds all of this with Next.js, Tailwind, and proper schema markup. Average build time: 3-6 weeks.
Why most contractor websites lose deals
- Hero is a stock photo with vague copy like 'Quality work since 1998.'
- Phone number is buried in the footer.
- No service-area pages — single homepage trying to rank for every city.
- Mobile experience is broken — slow, cluttered, hard to tap.
- Forms are 12 fields long and ask for everything before showing value.
- Zero structured data — Google can't tell what services or areas you cover.
What we build instead
- Conversion-first hero — single value prop, primary CTA, click-to-call sticky on mobile.
- Service pages and city pages built for buyer-intent keywords with schema markup.
- Real photography (or AI-augmented where appropriate) of your actual jobs.
- 3-field contact form (name, phone, address) + optional follow-up qualification.
- Lighthouse 95+ on performance, accessibility, best practices, SEO.
- On-brand visual system that signals premium without slowing down the load.
Deliverables, in plain English.
Brand-aligned design system (colors, typography, components)
8-15 pages (home, services, service-area pages, about, contact, FAQ, blog skeleton)
Service-area landing pages per priority city
Mobile-first responsive build with sticky click-to-call
Schema markup (LocalBusiness, Service, FAQPage, BreadcrumbList)
Lighthouse 95+ across all four metrics
GA4 + GTM + call tracking wired into the form and phone CTAs
Free hosting on Vercel or Netlify (or migrated to your existing host)
How a website design engagement unfolds.
Step 1
Week 1 — Discovery + Brief
Brand discovery, competitor analysis, sitemap, wireframes.
Step 2
Weeks 2-3 — Design
High-fidelity Figma mockups for home + 2 templates, copy draft.
Step 3
Weeks 4-5 — Build
Next.js development, content population, schema, performance pass.
Step 4
Week 6 — Launch
Migration, DNS, redirects, analytics, post-launch QA.
Pricing for Website Design.
Website builds come in three tiers: Starter $3,500 (5-8 pages, mobile-responsive, basic schema), Standard $8,000 (10-20 pages, custom design, blog/CMS, full schema), or Premium $15,000+ (30+ pages, programmatic SEO, multi-location, advanced integrations). Add the $149/mo Website Care plan to keep it maintained, or bundle into the $2,500/mo Contractor Growth System retainer.
Website Design questions we hear most.
If yours isn't here, the contact form goes straight to the founder's inbox.
WordPress and Wix work, but they're slow, security-prone, and harder to optimize for Core Web Vitals. Next.js produces lightning-fast static sites that rank better, convert better, and don't require ongoing plugin updates. You don't need to know it exists to use the site.
Ready to see what a quarter with Iron Pine looks like?
Book a free 15-minute audit. We'll pull your GBP, search rankings, and ad data live on the call and show you the three highest-leverage moves we'd make in the first 30 days.
- No long contracts
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- Plain-English reporting
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- You own everything we build