One package. One price. One promise.
We don't quote custom scopes. The Contractor Growth System is a productized monthly retainer designed to compound from month 1. Add-ons available if you need ads or a new site. 90-day guarantee.
Core package
The Contractor Growth System
Designed for home service contractors in the KC metro who want predictable, compounding lead flow — not month-to-month surprises.
$2,500
per month · all-inclusive
90-day guarantee
If you haven't seen measurable progress against the goals we set on day 1, month 4 is free.
What you get every month
- Full GBP rebuild + ongoing management (categories, services, posts, photos, Q&A)
- Local SEO across your primary + up to 5 service-area cities
- Service-area landing pages (templated, schema-rich)
- Citation cleanup + ongoing monitoring across 50+ directories
- Review acquisition system integrated with your CRM/invoicing
- Schema markup deployment (LocalBusiness, Service, FAQPage, BreadcrumbList)
- AI search optimization (AEO/GEO) — quarterly visibility audits
- Weekly rank tracking across 25-50 priority keyword × city combos
- Monthly written report — calls, jobs, what moved, what's next
- Direct text/Slack access to the founder (no account managers)
- City exclusivity — one contractor per primary city in your category
- No long-term contract — month-to-month after the first 90 days
Not ready for the full system? Start with one piece.
Each of these is an ongoing monthly engagement. Most clients start with GBP Management at $499/mo, see the difference, then graduate to the full Contractor Growth System retainer.
GBP Management
$499/mo
the starter path — most common entry point
- Weekly Google Business Profile posts (educational + service highlights)
- Monthly photo refresh (3-5 new geo-tagged photos)
- Q&A monitoring + response within 24 hrs
- Review acquisition reminders to your customers
- Monthly performance report (profile views, calls, direction requests)
Website Care
$149/mo
hosting + maintenance for clients whose site we built
- Premium hosting (Vercel or Netlify) + SSL + automatic backups
- Security monitoring + uptime alerts
- 1 hour of content/design edits per month (rollover allowed)
- Monthly Lighthouse + Core Web Vitals report
- Priority response — fixes within 24 hrs, not 5 days
Reputation Management
$349/mo
turn happy customers into a competitive moat
- Automated review request system (text + email) after every job
- Review monitoring across Google, Facebook, BBB, Yelp
- Response management — every review answered within 24 hrs
- Negative review damage control + escalation path
- Monthly review velocity + star-rating report
Google Ads Management
$1,200/mo
or 15% of ad spend, whichever is higher
- Full Search + Performance Max + Local Services Ads
- Conversion tracking wired to your CRM
- Dedicated landing pages per ad group
- Weekly negative-keyword sweeps + bid optimization
- Monthly performance review + budget recommendations
Build it once, own it forever.
Project-based engagements with a defined deliverable. Stack the Website Build with monthly Website Care to keep it humming, or run a Marketing Audit to scope a future engagement.
Website Build
$3,500 – $15,000+
one-time, three tiers based on complexity
- Starter — $3,500 · 5-8 pages, mobile-responsive, basic schema, contact form
- Standard — $8,000 · 10-20 pages, custom design, full schema, blog/CMS, integrations
- Premium — $15,000+ · 30+ pages, programmatic SEO, multi-location, advanced animations
- All tiers: Next.js + Tailwind, Lighthouse 95+, free Netlify/Vercel hosting
- Add Website Care monthly to keep it maintained (see managed services)
Marketing Audit
$1,500
one-time, deliverable + 30-day action plan
- Full local SEO + GBP + website + Google Ads review
- Competitor gap analysis (top 3 competitors in your service area)
- Prioritized 30-day action list (what to fix first, second, third)
- 60-min walkthrough call to present findings
- Credit applied to first month if you start a retainer within 30 days
AEO Standalone Audit
$2,500
one-time, deliverable + 30-day implementation guidance
- AI visibility audit across ChatGPT, Perplexity, Claude, Gemini, AI Overviews
- Full schema deployment plan
- Citation gap analysis
- 30+ FAQ library outline
- Quarterly re-audit included for 12 months
Priced for the math to work.
For a typical KC home service contractor with a $4,000+ average job value, 1-2 extra booked jobs per month from Iron Pine pays the full retainer back. By month 4, most clients are at 5-12 incremental booked jobs/month from the systems we've built.
Compare against $4,000-$8,000/mo from a generalist agency that doesn't know your industry — or $0/mo with no system and word-of-mouth dependency. The math is the math.
Quick ROI math
- Iron Pine retainer$2,500/mo
- Avg. KC gutter job value$2,200
- Break-even point1.2 jobs/mo
- Typical month 4 lift5–12 jobs/mo
Math is an illustration based on KC gutter installer benchmarks. Your numbers vary by category, job value, and close rate.
Calculator — see your monthly + one-time spend live.
Toggle the services you'd use. Pricing updates as you go. Nothing committed until you book the audit — this is just so you can see what an Iron Pine engagement actually looks like for your shop.
Monthly managed services
One-time projects
Your build
Live spend estimate
Monthly recurring
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One-time projects
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Toggle a service to see your numbers update.
Estimate only. Final scope, pricing, and timeline confirmed on the free audit call.
Pricing questions, answered.
If yours isn't here, the contact form goes straight to the founder's inbox.
Because the services compound when delivered together — GBP + local SEO + reviews + ads reinforce each other monthly. The à la carte managed services exist for contractors who only need one piece, or who want to start small and graduate to the full system. Most clients who start with GBP-only management at $499 upgrade to the full retainer within 3-4 months once they see the difference.
Still researching?
Run the free GBP Grader, or call directly — straight to the founder, no gatekeepers.