Turn your GBP into a 24/7 lead engine.
Your Google Business Profile is the single highest-leverage local marketing asset you own — and the one most contractors leave to chance. We rebuild it as a working sales surface: categories engineered for ranking, services priced and described to qualify buyers, photos shot for conversion, posts and Q&A maintained on a weekly cadence.
A Google Business Profile (GBP, formerly Google My Business) is the free local listing that appears in Google Maps and the local Map Pack on Google Search. For home service contractors, an optimized GBP drives more leads than the company website in many cases. Key levers: a primary category that matches buyer intent, multiple secondary categories, a complete service list, geo-tagged photos uploaded weekly, GBP Posts published 1-2× per week, active Q&A management, and a steady cadence of new reviews. Iron Pine rebuilds and operates GBPs as a managed service.
Why most contractor GBPs underperform
- Wrong primary category — 'General Contractor' instead of the specific service type.
- No secondary categories (you can have up to 9; most have 0-1).
- Services section blank or copy-pasted from the website.
- Photos uploaded once at setup, never again. Google rewards recency.
- Zero GBP Posts. No Q&A management. Reviews go unanswered.
- Description ignores both human buyers and Google's ranking signals.
Our GBP rebuild
- Primary + 6-8 secondary categories selected from rank-correlated data, not guesswork.
- Full services taxonomy with optimized descriptions and pricing where appropriate.
- 10+ geo-tagged photos at launch, then 1-2 new per week — sourced from your real jobs.
- GBP Posts published twice weekly — educational, service highlights, case stories.
- Q&A pre-seeded with the 10 questions buyers actually ask (and answered).
- Review acquisition ladder integrated with your CRM or invoicing tool.
Deliverables, in plain English.
GBP audit + complete rebuild (categories, services, description, attributes)
Brand-aligned cover, logo, and 10+ launch photos
Weekly GBP Posts (2 per week, written + scheduled)
Q&A management — pre-seeded library + monitoring for new questions
Review acquisition system (request templates, follow-up cadence)
Monthly GBP performance report — views, calls, direction requests, conversions
How a google business profile engagement unfolds.
Step 1
Week 1 — Audit + Strategy
Pull current GBP data, competitor benchmarks, rank correlation analysis.
Step 2
Week 2 — Rebuild
Categories, services, description, attributes, photo upload, Q&A seeding.
Step 3
Ongoing — Operate
Weekly posts, monthly photo additions, review responses within 24 hours, performance reporting.
Pricing for Google Business Profile.
Standalone GBP Management is $499/mo — the most common starter engagement. Included in our $2,500/mo full Contractor Growth System retainer. One-time GBP rebuilds (audit + restructure, no ongoing) are available as part of the $1,500 Marketing Audit.
Google Business Profile questions we hear most.
If yours isn't here, the contact form goes straight to the founder's inbox.
Ready to see what a quarter with Iron Pine looks like?
Book a free 15-minute audit. We'll pull your GBP, search rankings, and ad data live on the call and show you the three highest-leverage moves we'd make in the first 30 days.
- No long contracts
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- Plain-English reporting
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- You own everything we build