Resources

Free downloads, built for KC home service contractors.

The playbooks, checklists, and audit templates we use internally — released free for any contractor who wants them. Drop your email, get the PDF, keep it whether you ever hire us or not.

GBP / Local SEO · 14 pages · PDF

The 47-Point GBP Checklist for KC Home Service Contractors

Every Google Business Profile lever, ranked by Map Pack impact.

The exact checklist we run on every Iron Pine engagement. 47 specific GBP optimization items across categories, services, photos, reviews, posts, descriptions, Q&A, and off-GBP signals — each weighted by its impact on Kansas City Map Pack ranking.

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Paid Ads / Storm Marketing · 18 pages · PDF

The Storm-Cycle Marketing Playbook for KC Roofers & Gutter Installers

Be on page 1 the hour the hail starts falling.

How to pre-build campaigns that deploy within 4 hours of a qualifying weather event. Google Ads templates, LSA bid adjustments, GBP Post scripts, landing page structure, and post-storm follow-up sequences — all calibrated for the KC severe weather season.

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Reputation Management · 12 pages · PDF

The Contractor Review Acquisition System

From 0 to 30 Google reviews in 60 days — without spamming customers.

The exact review acquisition ladder we built for Premier Gutters KC — same system, ready to deploy on your business. Includes text + email templates, timing intervals, integration steps for major CRMs (ServiceTitan, Housecall Pro, GoHighLevel), and response templates for both positive and negative reviews.

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Local SEO · 22 pages · PDF

The Local SEO Audit Template for Home Service Businesses

Audit your own local SEO. 11 sections. 60-page format. Free.

The full audit framework Iron Pine runs in week 1 of every engagement. Walks you through auditing your GBP, citations, on-page SEO, schema markup, Map Pack rankings, website Core Web Vitals, and AI search visibility — with scoring criteria so you know what 'passing' looks like.

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Ready to see what a quarter with Iron Pine looks like?

Book a free 15-minute audit. We'll pull your GBP, search rankings, and ad data live on the call and show you the three highest-leverage moves we'd make in the first 30 days.

Book the free audit Or text (816) 352-7536 See proof first

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