Free tools

Tools that do real work — free.

We build the same tools we use internally. Audit your GBP, check your AI search visibility, model your marketing ROI. All free. No hidden upsells.

Live

Free GBP Grader

Audit your Google Business Profile in 3 minutes.

14-question audit. Personalized score, letter grade, and the top 5 fixes that would lift your Map Pack ranking fastest. Free, no commitment.

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Coming soon

AI Search Visibility Check

See if AI engines cite your business.

We run your buyer-intent keywords against ChatGPT, Perplexity, Claude, and Google AI Overviews to see if your business is being cited — and who's beating you.

Get notified when it launches

Live

Marketing ROI Calculator

What would 10 more booked jobs per month do for your revenue?

Plug in your average job value, close rate, and current lead count. See projected revenue and the marketing investment that would justify it.

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Live

Cost Per Lead Calculator

Know exactly what a lead is worth to your business.

Calculate your current cost per lead, target CPL by service, and how much you can afford to spend on each marketing channel before you're losing money.

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Ready to see what a quarter with Iron Pine looks like?

Book a free 15-minute audit. We'll pull your GBP, search rankings, and ad data live on the call and show you the three highest-leverage moves we'd make in the first 30 days.

Book the free audit Or text (816) 352-7536 See proof first

No long contracts
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Plain-English reporting
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You own everything we build