Local SEO · Free download
The Local SEO Audit Template for Home Service Businesses
Audit your own local SEO. 11 sections. 60-page format. Free.
22-page PDF · Local SEO · Free, no spam, immediate download
What this is
The full audit framework Iron Pine runs in week 1 of every engagement. Walks you through auditing your GBP, citations, on-page SEO, schema markup, Map Pack rankings, website Core Web Vitals, and AI search visibility — with scoring criteria so you know what 'passing' looks like.
Who it's for
Contractors who want to evaluate their current local SEO state before deciding whether to hire help — or to fact-check the audit a competing agency just sent them.
What's inside
- 11-section audit framework (GBP, citations, on-page, schema, etc.)
- Scoring criteria + benchmark targets per section
- Tools required (most free: GSC, GBP, schema validator, Lighthouse)
- AI search visibility check methodology (ChatGPT, Perplexity, AI Overviews)
- How to prioritize fixes by impact-per-hour
- Sample audit report output (so you know what you're producing)
Ready to see what a quarter with Iron Pine looks like?
Book a free 15-minute audit. We'll pull your GBP, search rankings, and ad data live on the call and show you the three highest-leverage moves we'd make in the first 30 days.
- No long contracts
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- Plain-English reporting
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- You own everything we build