One dashboard. Every channel. Real numbers.
Most contractors get a different report from every vendor — and never see the full picture. We build a single dashboard that pulls in every channel, attaches them to booked jobs, and tells you what's working in plain English.
An analytics + reporting setup for contractors consolidates data from Google Ads, GBP Insights, Google Search Console, CallRail, and your CRM into a single dashboard (typically built in Looker Studio). The dashboard shows: leads by source, cost per qualified lead, booked-job ROI, top-converting keywords, and trend lines. Properly built, it answers in 30 seconds the question 'which marketing dollars are making me money this month?' — without manually pulling reports from five different platforms.
Why most contractors don't actually know their numbers
- Google Ads says one thing. GBP Insights says another. CRM says a third. Nothing reconciles.
- GA4 is set up but no one understands what they're looking at.
- Monthly reports from agencies are PowerPoints full of vanity metrics (impressions, clicks) but no revenue tie.
- No single source of truth for 'how many qualified leads did I get last month?'
- Trend visibility is zero — month-over-month or year-over-year takes hours to compile.
What we build
- GA4 properly configured (events, conversions, custom dimensions for source attribution).
- Looker Studio dashboard pulling Google Ads, GBP, GSC, CallRail, and CRM data.
- Source attribution model that ties every lead to its first marketing touch.
- Conversion definitions you actually care about: qualified calls, booked jobs, revenue.
- Real-time access — you see the numbers we see, anytime.
- Monthly written report that interprets the dashboard in plain English.
Deliverables, in plain English.
GA4 audit and proper configuration
Google Tag Manager setup (if missing)
Looker Studio dashboard — one URL, all your data
CallRail + Google Ads + GBP + GSC integration
CRM revenue integration (where API exists)
Monthly written interpretation report
How a analytics & reporting dashboards engagement unfolds.
Step 1
Week 1 — Audit
Current analytics setup audited, gaps identified.
Step 2
Weeks 2-3 — Build
GA4 + GTM + Looker Studio dashboard built and validated.
Step 3
Ongoing — Report
Monthly written report interprets the dashboard. Quarterly review tunes definitions.
Pricing for Analytics & Reporting Dashboards.
One-time analytics + dashboard build: $2,000-$4,000. Ongoing monthly reporting + dashboard maintenance: $400/mo. Bundled in our core retainer.
Analytics & Reporting Dashboards questions we hear most.
If yours isn't here, the contact form goes straight to the founder's inbox.
No — the dashboard is built to be read in 30 seconds. The top of the page shows your three core numbers (qualified leads, cost per lead, booked-job revenue). Everything else is detail you can drill into if you want.
Ready to see what a quarter with Iron Pine looks like?
Book a free 15-minute audit. We'll pull your GBP, search rankings, and ad data live on the call and show you the three highest-leverage moves we'd make in the first 30 days.
- No long contracts
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- Plain-English reporting
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- You own everything we build