Look like a $10M contractor — before you are one.
Most contractor brands look like they were designed in 2008 — bevel-and-emboss logos, stock photo websites, inconsistent color usage. A modern brand identity costs less than a single truck wrap and shifts how every prospect perceives you on first contact.
Brand identity for contractors includes: a primary logo (mark + wordmark), color palette (typically 3-5 colors), typography system (display + body fonts), photography direction, voice/tone guidelines, and applied templates (truck wrap, business card, GBP cover photo, social media). For home service businesses, a strong brand identity increases perceived quality on first impression, supports higher pricing tier, and unifies marketing across every channel. Iron Pine delivers brand identity packages tailored to contractor application.
Why most contractor brands feel cheap
- Logo was made in Fiverr or by a cousin in 2014 — never updated.
- Colors are inconsistent — different shades of blue on truck, website, business card.
- Typography is whatever default Canva offered.
- No real photography — only stock images.
- Truck wrap, GBP cover, website hero, business cards all look like different companies.
What we deliver
- Primary + secondary logo (mark + wordmark, multiple lockups for different use cases).
- Color palette with hex/RGB/CMYK/Pantone codes.
- Typography system (one display font, one body font) with web + print equivalents.
- Brand guidelines doc (1-pager + full PDF).
- Applied templates: truck wrap mockup, GBP cover, business card, letterhead, social tile.
- Source files in Figma + exports in every common format (SVG, PNG, PDF, EPS).
Deliverables, in plain English.
Logo design (3-5 concept directions, refined to one primary)
Color palette + typography system
Brand guidelines (1-pager + full PDF)
Applied templates (truck, GBP, business card, letterhead, social)
All source files + multi-format exports
Lifetime ownership — you own the brand outright
How a brand identity & logo design engagement unfolds.
Step 1
Week 1 — Discovery
Brand brief, competitor scan, mood board, positioning anchor.
Step 2
Weeks 2-3 — Design
3-5 logo concept directions, refined to one preferred.
Step 3
Week 4 — System
Color, typography, applied templates, guidelines doc.
Step 4
Week 5 — Handover
Source files, exports, walkthrough call, documentation.
Pricing for Brand Identity & Logo Design.
Brand identity package: $4,500-$8,500 one-time depending on application scope. Add-ons: truck wrap design (+$800), full website design build ($8K-$14K). Logo-only refresh: $1,500.
Brand Identity & Logo Design questions we hear most.
If yours isn't here, the contact form goes straight to the founder's inbox.
No — brand identity is the visual + verbal system around the name, not the name itself. We do a brand identity refresh for established contractors without touching the name. Occasionally a name change is warranted (typically when the existing name limits future growth), and we'll flag that if we see it.
Ready to see what a quarter with Iron Pine looks like?
Book a free 15-minute audit. We'll pull your GBP, search rankings, and ad data live on the call and show you the three highest-leverage moves we'd make in the first 30 days.
- No long contracts
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- Plain-English reporting
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- You own everything we build