One page. One offer. One reason to call.
A landing page is not a homepage. It's a single-purpose page tied to a single ad, a single offer, a single audience. We design landing pages that convert because they don't try to be everything to everyone — they do one job extremely well.
A landing page for contractors is a dedicated, standalone web page built to convert a specific paid-traffic source (Google Ads, Facebook Ads, Nextdoor, direct mail) into a phone call or form submission. Unlike a homepage, a landing page has no global navigation, one primary CTA, and message-match copy to the ad it pairs with. For home service contractors, well-built landing pages convert at 8-15% vs. homepage conversion of 1-3% on the same traffic.
Why ad traffic to the homepage fails
- Homepage tries to please every visitor — no single message wins.
- Visitor doesn't see the offer the ad promised — they bounce.
- Navigation tempts them to wander instead of converting.
- Form is buried or too long.
- Page loads slowly, killing mobile ad ROI.
How we design landing pages
- One offer, one CTA, no global nav.
- Headline mirrors the ad headline (message match).
- Sticky click-to-call on mobile.
- Trust stack above the fold (review count, BBB, certifications).
- 3-field form (name, phone, address) — that's it.
- Lighthouse 95+ — fast, accessible, schema-rich.
- Ad-group-specific variants for Google Ads (3-5 per campaign).
Deliverables, in plain English.
Landing page design + copy (per ad group / per offer)
Mobile-first responsive build
Conversion tracking (GA4 + Google Ads + CallRail)
Schema markup (Service, FAQPage, BreadcrumbList)
A/B test setup for hero + form variants
Performance report — conversion rate vs. baseline
How a landing page design engagement unfolds.
Step 1
Week 1 — Brief + Wireframe
Offer brief, audience definition, wireframe, copy outline.
Step 2
Weeks 2-3 — Design + Build
Full design, copy, build, tracking installation.
Step 3
Week 4 — Launch + Test
Soft launch, conversion baseline, first A/B test queued.
Pricing for Landing Page Design.
Per landing page: $1,500-$3,500 depending on complexity. Sets of 3-5 ad-group-specific landing pages: $4,500-$10,000 bundled. Always included in our Google Ads management engagements.
Landing Page Design questions we hear most.
If yours isn't here, the contact form goes straight to the founder's inbox.
Because the homepage's job is different. The homepage serves organic visitors who arrived from many sources. A landing page serves a specific buyer with a specific offer. Different jobs, different designs.
Ready to see what a quarter with Iron Pine looks like?
Book a free 15-minute audit. We'll pull your GBP, search rankings, and ad data live on the call and show you the three highest-leverage moves we'd make in the first 30 days.
- No long contracts
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- Plain-English reporting
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- You own everything we build