Stop doing tasks. Build systems that run themselves.
Contractor marketing involves dozens of repetitive workflows: review requests after job completion, lead routing to the right team member, CRM updates, follow-up sequences, reporting. Doing them manually steals hours every week. We build automation systems that run them for you — quietly and reliably.
Marketing automation for contractors is the practice of connecting your tools (CRM, invoicing, GBP, Google Ads, website forms, email/SMS) through workflow engines like Zapier, Make.com, or n8n so that repetitive tasks happen automatically. Common contractor automations: new website lead → CRM + SMS to owner, completed job → review request → follow-up → tag in CRM, monthly performance dashboard auto-built, Google Ads budget alerts. Iron Pine designs and operates these workflows so contractors get hours back per week.
Where contractor time gets wasted
- Manually copying website leads into the CRM.
- Texting customers individually for reviews.
- Updating spreadsheets after every job.
- Pulling reports across GBP, Google Ads, and CRM by hand.
- Following up with quoted-but-not-booked leads manually (and inconsistently).
- No alerts when an ad campaign goes off the rails.
Our automation playbooks
- Lead intake automation: website/GBP/Ads → CRM + SMS to owner within 60 seconds.
- Review acquisition: job completion → SMS request → 72-hr follow-up → tag in CRM.
- Quote follow-up: quoted lead → drip sequence over 14/30/60 days until won, lost, or paused.
- Reporting automation: weekly + monthly KPI dashboards built and emailed automatically.
- Performance alerts: budget overrun, lead drought, review velocity drop trigger Slack/SMS alerts.
- Tool consolidation: cut the number of platforms by half through smart integration.
Deliverables, in plain English.
Automation audit — what you do manually that should be automated
Workflow design — visual map of every automation we'll build
Implementation in Zapier, Make.com, n8n, or GoHighLevel (whatever fits your stack)
Documentation — every workflow documented so you understand what's running
Monitoring + maintenance — workflows monitored and fixed when integrations break
How a marketing automation engagement unfolds.
Step 1
Week 1 — Audit + Design
Map current manual workflows, design the automation replacements.
Step 2
Weeks 2-4 — Build
Implement workflows, test end-to-end, train your team on what's running.
Step 3
Ongoing — Maintain
Monitor for breaks (APIs change), expand as new use cases emerge.
Pricing for Marketing Automation.
Marketing automation setup: $2,500-$6,000 one-time depending on workflow count and complexity. Ongoing maintenance: $300/mo. Bundled discount in our core retainer.
Marketing Automation questions we hear most.
If yours isn't here, the contact form goes straight to the founder's inbox.
No. We design, build, document, and maintain the automations. You see the outputs (faster lead response, better reporting, more reviews). The plumbing is our problem.
Ready to see what a quarter with Iron Pine looks like?
Book a free 15-minute audit. We'll pull your GBP, search rankings, and ad data live on the call and show you the three highest-leverage moves we'd make in the first 30 days.
- No long contracts
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- Plain-English reporting
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- You own everything we build