Systematic review acquisition — the #1 Map Pack ranking lever.
Reviews are the highest-correlation Map Pack ranking factor and the single biggest driver of click-through from any local listing. Most contractors leave review acquisition to chance. We build a systematic ladder that triggers after every job and produces 30-40% conversion to a posted Google review.
Reputation management for contractors is the systematic process of acquiring, monitoring, and responding to online reviews — primarily on Google Business Profile, but also Facebook, BBB, Yelp, and industry-specific sites. A well-run review acquisition program produces 30-40% conversion of completed jobs to posted Google reviews. Combined with rapid response on every review (positive or negative) within 24 hours, it drives Map Pack ranking, click-through rate, and ultimately booked jobs.
Why most contractor review profiles are weak
- No review request system — they only happen when customers volunteer.
- Asks happen too late (a week after the job) when the customer has moved on.
- Request goes to email only, not text — 95%+ of contractor customers prefer text.
- No follow-up — one ask, then silence.
- Reviews come in bursts (5 in one day) which Google flags as suspicious.
- Negative reviews go unanswered or get defensive responses that make it worse.
Our review acquisition system
- Trigger fires within 2 hours of marking a job complete in your CRM or invoicing tool.
- First touch: SMS with a one-tap Google review link and a sentence of context.
- Follow-up at 72 hours if no response (one polite follow-up only — never spam).
- Negative review response template ready to deploy within hours of the review going live.
- Steady velocity — we cap requests at a sustainable cadence to avoid review-burst flags.
- Monthly report tracks request rate, conversion rate, average rating, response time.
Deliverables, in plain English.
Review request system integrated with your CRM/invoicing (ServiceTitan, Housecall Pro, GoHighLevel, etc.)
SMS + email request templates calibrated to your brand voice
Negative review response playbook + same-day response service
Monitoring across Google, Facebook, BBB, Yelp, Angi, HomeAdvisor
Weekly review velocity + sentiment report
Quarterly competitor review benchmark
How a reputation management engagement unfolds.
Step 1
Week 1 — Setup
CRM/invoicing integration, template calibration, response policy approval.
Step 2
Week 2 — Launch
First requests fire automatically. We monitor delivery and conversion.
Step 3
Ongoing — Operate
Daily monitoring, response within 24 hours on every review, monthly reporting.
Pricing for Reputation Management.
Reputation Management is $500/mo standalone, or bundled free in our core retainer ($2,500/mo). Includes unlimited review responses and monitoring across all major platforms.
Reputation Management questions we hear most.
If yours isn't here, the contact form goes straight to the founder's inbox.
Yes — Google explicitly allows it. What you can't do is filter (only ask happy customers) or incentivize (offer discounts for reviews). Our system asks every completed job uniformly, which is fully compliant.
Ready to see what a quarter with Iron Pine looks like?
Book a free 15-minute audit. We'll pull your GBP, search rankings, and ad data live on the call and show you the three highest-leverage moves we'd make in the first 30 days.
- No long contracts
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- Plain-English reporting
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- You own everything we build