What does your current marketing actually cost per booked job?
Most contractors know their ad spend and lead count but never connect the two to revenue. This calculator shows your real unit economics — CPL, CPA, ROAS, profit per job.
Your unit economics
$3,000
20 leads
30%
$5,000
Cost per lead
$150
Cost per acquisition
$500
ROAS
10×
Booked jobs/mo
6
Verdict: Excellent
Your unit economics are working. Scale aggressively — every additional dollar in ad spend at this ROAS is profitable.
Monthly revenue
$30,000
After ad spend
$27,000
Profit per job
$4,500
CPL Calculator: questions, answered.
If yours isn't here, the contact form goes straight to the founder's inbox.
Highly category-dependent. Healthy CPL ranges for KC contractors: gutters $25-60, HVAC $40-75, plumbing $30-65, roofing (off-cycle) $50-90, roofing (storm) $80-150, restoration $60-120, foundation $80-150. Higher CPL is acceptable when job value is high — restoration tolerates a $120 CPL because the average job is $15K+.
Ready to see what a quarter with Iron Pine looks like?
Book a free 15-minute audit. We'll pull your GBP, search rankings, and ad data live on the call and show you the three highest-leverage moves we'd make in the first 30 days.
- No long contracts
- ·
- Plain-English reporting
- ·
- You own everything we build