Question 1

What does this calculator actually do?

Accepted Answer

It models the projected monthly revenue lift from increasing your qualified lead flow. Input your average job value, close rate, current lead volume, and target lead volume — and see the incremental booked jobs and revenue that produces. The math is straightforward: (target leads × close rate × job value) minus (current leads × close rate × job value).

Question 2

Is the projection realistic?

Accepted Answer

The math is exact. Whether the target lead volume is achievable depends on your category, current marketing baseline, and KC market dynamics. Most home service contractors who run the full Iron Pine playbook see 2-4× their starting lead volume within 90-180 days — but every business is different.

Question 3

What does the $2,500/mo break-even mean?

Accepted Answer

Our productized retainer is $2,500/mo. The calculator shows how many incremental booked jobs per month would need to come from improved marketing to cover that retainer. For most KC home service contractors, 1-2 extra booked jobs per month covers the entire retainer.

What would 10 more booked jobs per month do for your revenue?

Your numbers

ROI Calculator: questions, answered.

Ready to see what a quarter with Iron Pine looks like?