Why is your contractor site losing customers?
12 diagnostic questions. Honest output. We tell you which conversion leaks are critical and which are minor — with red flags ranked by severity and a sequenced fix list.
Why is your site losing customers?
12 diagnostic questions across trust, CTAs, page structure, reviews, schema, and speed. Honest output — we'll tell you which leaks are critical.
1. Is your phone number visible above the fold on your homepage on a mobile device?
2. What's your Google Business Profile average rating?
3. How many total Google reviews do you have?
4. How many fields does your main 'request a quote' form have?
5. Is the owner's name and face visible on the site?
6. Are license number, insurance, and BBB rating displayed?
7. Are the photos on your site real job photos or stock imagery?
8. Can a visitor figure out your specific service, service area, and differentiator within 5 seconds of landing on your homepage?
9. How fast does your homepage load on mobile?
10. Does your site have JSON-LD schema markup (LocalBusiness, Service, FAQPage)?
11. Are customer reviews displayed on your website (not just linked to Google)?
12. How quickly do you respond to website inquiries during business hours?
Analyzer FAQ
If yours isn't here, the contact form goes straight to the founder's inbox.
The Website Grader scores you across 6 axes for a holistic site assessment. This analyzer is specifically about CONVERSION LEAKS — the 12 most common reasons buyers bounce before contacting you. Use both: Grader for strategy, this for tactical fixes.
Want Iron Pine to plug these leaks for you?
Book the free 15-min call. We'll review the analyzer output with you and identify which fixes ship in week 1 vs. month 1.
- No long contracts
- ·
- Plain-English reporting
- ·
- You own everything we build