Citation Building
The process of getting a business listed on directories and aggregators with consistent NAP.
Citation building is the systematic process of getting a business added to relevant directories — primarily Yext, BrightLocal, Whitespark networks, Apple Maps, BBB, Yelp, Angi, HomeAdvisor, Houzz, Nextdoor, and industry-specific directories. Quality matters more than quantity; 50 strong, consistent citations outperform 200 inconsistent ones.
Citation building is foundational local SEO — required before higher-leverage tactics can compound.
Iron Pine's standard citation build covers 50+ priority directories with locked NAP across all of them.
Ready to see what a quarter with Iron Pine looks like?
Book a free 15-minute audit. We'll pull your GBP, search rankings, and ad data live on the call and show you the three highest-leverage moves we'd make in the first 30 days.
- No long contracts
- ·
- Plain-English reporting
- ·
- You own everything we build