Entity SEO
Optimizing for how search engines understand your business as a 'thing' (entity) connected to other entities in their knowledge graph.
Entity SEO is the practice of building your business as a recognized entity in Google's Knowledge Graph and the broader semantic web. This involves consistent NAP, structured data linking your business to known entities (locations, services, people), mentions in authoritative third-party sources, and consistent online identity across platforms. Entity recognition is a major factor in AI search visibility.
Businesses recognized as entities by Google get richer search results and are more likely to be cited by AI engines.
Iron Pine appears in Google's Knowledge Graph as connected to Kansas City (location), Marketing Agency (category), and Gage Forkner (founder Person) — making it a discoverable entity.
AEO (Answer Engine Optimization)
The practice of structuring content so that AI engines like ChatGPT, Perplexity, Claude, and Google's AI Overviews cite or recommend your business by name.
Schema Markup (Structured Data, JSON-LD)
Code added to a website that explicitly tells search engines and AI engines what the page is about.
LLMO (Large Language Model Optimization)
The technical-leaning name for optimizing content so Large Language Models (LLMs) like GPT-4, Claude, and Gemini cite your business.
Ready to see what a quarter with Iron Pine looks like?
Book a free 15-minute audit. We'll pull your GBP, search rankings, and ad data live on the call and show you the three highest-leverage moves we'd make in the first 30 days.
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