LLMO (Large Language Model Optimization)
The technical-leaning name for optimizing content so Large Language Models (LLMs) like GPT-4, Claude, and Gemini cite your business.
LLMO (Large Language Model Optimization) is functionally similar to AEO and GEO but emphasizes the technical mechanics of how LLMs ingest and cite content. Tactics include structured data deployment, entity disambiguation, content freshness signals, and authoritative third-party citations.
LLMs increasingly serve as the user's first interface to web information. Without LLMO, your business may never reach the user.
Deploying Organization, LocalBusiness, and Service JSON-LD schema with consistent NAP across the web helps LLMs disambiguate your business from competitors with similar names.
AEO (Answer Engine Optimization)
The practice of structuring content so that AI engines like ChatGPT, Perplexity, Claude, and Google's AI Overviews cite or recommend your business by name.
GEO (Generative Engine Optimization)
A specific subset of AEO focused on optimizing for generative AI engines like ChatGPT, Claude, Gemini, and Perplexity.
Schema Markup (Structured Data, JSON-LD)
Code added to a website that explicitly tells search engines and AI engines what the page is about.
Entity SEO
Optimizing for how search engines understand your business as a 'thing' (entity) connected to other entities in their knowledge graph.
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