Local Services Ads (LSA / Google Guaranteed)
Google's pay-per-lead advertising program for service businesses that appear above Map Pack and Search Ads.
Local Services Ads (LSA) is Google's pay-per-lead ad platform for verified service businesses. To run LSA, businesses pass background checks, license verification, and insurance verification — earning the 'Google Guaranteed' badge that displays alongside the ad. LSA appears above all other Google search results for local service queries and charges per qualified lead instead of per click.
For home service contractors in Kansas City, LSA typically produces leads at $30-$80 each — often more profitable than traditional Google Ads.
A KC plumber with Google Guaranteed status appears at the very top of search results with a green check badge, paying $40-65 per qualified call received.
Google Guaranteed
The green checkmark badge displayed on Local Services Ads for businesses Google has verified through licensing and background checks.
PPC (Pay-Per-Click)
Advertising model where you pay each time someone clicks your ad.
Cost Per Lead (CPL)
The total marketing cost required to produce one qualified lead.
Ready to see what a quarter with Iron Pine looks like?
Book a free 15-minute audit. We'll pull your GBP, search rankings, and ad data live on the call and show you the three highest-leverage moves we'd make in the first 30 days.
- No long contracts
- ·
- Plain-English reporting
- ·
- You own everything we build