Google Guaranteed
The green checkmark badge displayed on Local Services Ads for businesses Google has verified through licensing and background checks.
Google Guaranteed is the certification badge displayed alongside Local Services Ads. To earn the badge, businesses must pass Google's verification (license, insurance, background check) and maintain compliance. Google offers a money-back guarantee to customers who hire Google Guaranteed businesses through LSA and aren't satisfied (up to a coverage limit).
The Google Guaranteed badge is a major trust signal that increases conversion rates for service businesses, especially against competitors without it.
A homeowner choosing between two roofers on Google is significantly more likely to call the Google Guaranteed business — the badge functions as endorsement.
Local Services Ads (LSA / Google Guaranteed)
Google's pay-per-lead advertising program for service businesses that appear above Map Pack and Search Ads.
Trust Signals
Visual elements that increase visitor confidence in a business — reviews, certifications, badges, guarantees, social proof.
PPC (Pay-Per-Click)
Advertising model where you pay each time someone clicks your ad.
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