Review Schema
Schema markup that tells search engines a page contains customer reviews and ratings.
Review schema (and the related AggregateRating schema) is structured data that marks customer reviews on a page for search engine consumption. Properly deployed, Review schema enables star ratings in Google search results — a major click-through booster. Important: Google penalizes fake or self-serving review schema; reviews must be genuine and verifiable.
Star ratings in search results dramatically increase click-through rates. Review schema is the mechanism that makes them appear.
A roofer with 78 real reviews at 4.9 stars displays a star rating + review count directly under their search listing.
Schema Markup (Structured Data, JSON-LD)
Code added to a website that explicitly tells search engines and AI engines what the page is about.
Rich Snippets (Rich Results)
Enhanced search result listings showing additional information — star ratings, FAQs, prices, images — beyond the standard title and meta description.
Trust Signals
Visual elements that increase visitor confidence in a business — reviews, certifications, badges, guarantees, social proof.
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