Google Business Profile (GBP)
The free business listing that appears in Google Maps and the Map Pack on Google Search.
Google Business Profile (GBP, formerly Google My Business) is Google's free local business listing platform. For home service contractors, GBP drives Map Pack visibility, click-to-call conversions, direction requests, and ultimately booked jobs. Key levers: primary and secondary categories, services list, photo cadence, GBP Posts, Q&A management, and steady review acquisition.
GBP is the single highest-leverage local marketing asset for home service contractors. A well-optimized GBP can produce 2-5× the leads of a comparable website.
A KC gutter installer with a complete GBP (10+ photos, 50+ reviews, weekly Posts) outranks a comparable installer with a partial GBP across every major buyer query.
Map Pack (Local Pack)
The block of 3 local business listings that appears at the top of Google search results for location-specific queries, alongside a map.
NAP (Name, Address, Phone)
The Name, Address, and Phone number of a business — and the consistency of that information across the web.
GBP Posts
Short content updates published directly on a Google Business Profile, similar to social media posts.
Ready to see what a quarter with Iron Pine looks like?
Book a free 15-minute audit. We'll pull your GBP, search rankings, and ad data live on the call and show you the three highest-leverage moves we'd make in the first 30 days.
- No long contracts
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- Plain-English reporting
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- You own everything we build