How much are you overpaying for Google Ads leads?
Enter your monthly ad spend + leads generated. We compare your CPL to the KC benchmark for your industry and show exactly how much you're overpaying — monthly + annualized.
Your ad spend numbers
Your industry
Monthly Google Ads spend · $5,000
Qualified leads from those ads per month · 30
You're overpaying
$3,740/mo
Your CPL: $167 · KC benchmark: $42
Overpaying tool FAQ
If yours isn't here, the contact form goes straight to the founder's inbox.
Premier Gutters operating data + 6 anonymized KC client audits + WordStream KC market data. All sourced and dated in the 2026 KC Home Services Marketing Benchmark Report at /resources/2026-kc-home-services-marketing-benchmark/.
Want Iron Pine to lower your CPL?
Book the free 15-min audit. Our typical KC client sees 30-50% CPL reduction within 60 days of taking over their ad account.
- No long contracts
- ·
- Plain-English reporting
- ·
- You own everything we build