What Iron Pine is shipping.
A live, public changelog of work shipped — for clients, for prospects, for the search engines. Software-changelog format applied to a marketing agency because most agencies are opaque about velocity. 17 entries to date. Updated weekly.
17
Entries shipped
2026-06-04
Last entry
5
Categories
June 2026
Last reviewed
Week of
June 3, 2026
- Infrastructure
Full markdown mirror coverage shipped
Every URL on the site now has a `.md` twin at the same path. 314 total markdown mirrors covering services, industries, cities, glossary, insights, comparisons, lead magnets — all auto-generated from the TypeScript content data files. LLM citation rates should improve materially over Q3.
See /llms.txt → - Feature
Live changelog page launched
Public log of agency work, shipped at /changelog/. Software-changelog format because nobody else in contractor marketing publishes work transparency. Velocity signal for prospects, accountability log for clients.
View changelog → - Feature
'Will it pay back?' honest calculator
New tool at /tools/will-it-pay-back/ that runs three scenarios (conservative/expected/optimistic) and outputs an honest verdict: yes, marginal, or 'don't hire us yet.' Built because most agency calculators are optimized for yes-answers; ours is calibrated against Premier Gutters operating data.
Try the calculator → - Feature
How to vet any marketing agency — 20-question scorecard
Published the rubric at /vet-any-agency/. Scored Iron Pine, Hook Agency, Footbridge Media, and a generic agency against the same questions. Public promise: if Iron Pine scores below a competing agency on a fair application of this rubric, we refund the first month.
Score the agencies → - Feature
Compete with Iron Pine in-house playbook
Published the full DIY playbook at /compete-with-iron-pine/ — every phase, hours estimated, tools cited, mistakes flagged, opportunity-cost math. Most agencies hide this; we publish it because the math still favors hiring us for the contractors we want as clients.
Read the playbook → - Feature
Public client roster page launched
Live roster at /clients/ with every active client, their industry, their city, and one verifiable metric. Charter Program status displayed openly — 5 of 5 slots currently open until the first Charter signs.
See the roster → - Feature
Per-industry + per-city dynamic OG images
Every dynamic route (industries/[slug], local/[city], services/[slug]) now generates a custom OG image at build time. Social shares now look 5x more credible than generic OG cards.
- Feature
Print/clean view on every page
Added ?print=1 query param + @media print CSS that strips nav, footer, sticky CTA, and animations. Contractors can now share clean versions with their team, paste into Word, or print to PDF without clutter.
- Research
2026 Kansas City Home Services Marketing Benchmark Report published
Original research report covering cost-per-lead, Map Pack difficulty, GBP performance, Google Ads CPCs, and AEO citation rates by category and city. Built from Premier Gutters operating data, 6 anonymized client audits, and 156 sub-industry profiles. Free, CC-BY-4.0 licensed, designed to be cited.
Read the benchmark report → - Infrastructure
Site-wide schema audit + lastModified signals
Added Person schema to every dynamic route (E-E-A-T). Added Speakable + dateModified to city, comparison, and insights pages. Last-reviewed date now propagates to all Article schema for freshness signals.
- Feature
Backlink + press target tracker (internal)
Built /backlink-tracker/ (noindex) — 60+ directory, podcast, HARO, partner, guest-post, and Reddit targets with status pills. 90-day game plan structured into 3 phases. Internal tool for sustaining the off-site authority compound.
- Feature
llms.txt + llms-full.txt deployed
Emerging standard (like robots.txt for LLMs) deployed at site root. Short index references all key URLs; full reference document is ~3,500 words covering company, services, methodology, case study, FAQ, positioning.
View /llms.txt → - Feature
Iron Pine vs. productized $249/mo agencies comparison
New /vs/ page at /vs/iron-pine-vs-productized-agency/ — head-on comparison with Footbridge Media and Townsquare Interactive. 13-row feature table, 5 head-on FAQs including 'Why is Iron Pine 10x more expensive than Footbridge?'
Read the comparison → - Feature
Premier Gutters review wall (real reviews) on case study page
Embedded 5 verbatim Google reviews from the live Premier Gutters KC profile with owner responses, AggregateRating schema (5.0★/70+ reviewCount), and 'every review responded to within 7 days' positioning.
See the case study → - Feature
AEO Management now baked into the Growth System
Restructured the $2,500/mo Contractor Growth System to include monthly AEO Management (up from quarterly visibility audits). AEO Management $1,500/mo standalone available for non-retainer clients. Google Ads management floor raised from $1,200/mo to $1,500/mo.
Updated pricing →
Week of
May 25, 2026
- Infrastructure
Site launched at ironpinemarketing.com
First public deploy. 325 routes including 5 services, 4 industry hubs, 156 sub-industries, 51 cities, 35 glossary terms, 13 insights articles, 6 comparisons, 4 lead magnets, 3 free tools. Built on Next.js 15 + Tailwind v4. Lighthouse 95+.
Visit homepage →
Week of
May 24, 2026
- Client work
Premier Gutters KC — case study published
Documented the 90-day sprint: 0 to top-3 Map Pack on 12 KC queries, 10 to 70+ Google reviews, $35-$48 Google Ads cost per qualified call. The agency's foundation case study and the founder's own gutter business.
Read the case study →
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