E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness)
Google's framework for evaluating content quality based on the author's real-world experience, demonstrated expertise, third-party authority, and overall trust.
E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) is Google's content quality framework, introduced as E-A-T and expanded in 2022 to include Experience. For Your-Money-Your-Life (YMYL) categories and increasingly for service businesses, E-E-A-T heavily influences rankings. Signals include named authors, author bios, credentials, real reviews, third-party citations, and consistent contact information.
For home service businesses, E-E-A-T is becoming a primary ranking factor. AI engines also heavily weight E-E-A-T signals when deciding what to cite.
Iron Pine's founder bio, Person schema, named author bylines on Insights articles, and Premier Gutters case study are all E-E-A-T signals.
Author Schema
A subset of Person schema specifically tied to articles, blog posts, and other written content.
Person Schema (Author Schema)
Schema markup that identifies a specific person as the author or expert behind content.
YMYL (Your Money or Your Life)
Google's term for content categories that can significantly impact a person's health, finances, safety, or wellbeing.
AEO (Answer Engine Optimization)
The practice of structuring content so that AI engines like ChatGPT, Perplexity, Claude, and Google's AI Overviews cite or recommend your business by name.
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