Person Schema (Author Schema)
Schema markup that identifies a specific person as the author or expert behind content.
Person schema is structured data that tells search engines about a named individual — their credentials, expertise areas (knowsAbout), affiliations (worksFor), and online identities (sameAs). For contractor marketing sites, Person schema is a critical E-E-A-T signal that identifies the human authority behind the content.
AI engines and Google's E-E-A-T systems use Person schema to assess content authority. Anonymous content is harder to cite.
Iron Pine's site emits Person schema for Gage Forkner on every page, linking him to the Organization schema and listing his expertise areas.
Author Schema
A subset of Person schema specifically tied to articles, blog posts, and other written content.
E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness)
Google's framework for evaluating content quality based on the author's real-world experience, demonstrated expertise, third-party authority, and overall trust.
Schema Markup (Structured Data, JSON-LD)
Code added to a website that explicitly tells search engines and AI engines what the page is about.
JSON-LD
The recommended JSON-based format for writing schema markup on websites.
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