YMYL (Your Money or Your Life)
Google's term for content categories that can significantly impact a person's health, finances, safety, or wellbeing.
YMYL (Your Money or Your Life) refers to topics Google holds to higher quality standards because errors could harm users. Categories include health, finance, legal, and increasingly home services that affect property safety (roofing, electrical, foundation, mold). YMYL content faces tighter E-E-A-T scrutiny and more aggressive content moderation by Google's algorithms.
Many home service categories (roofing, electrical, foundation, mold remediation) qualify as YMYL. Content in these niches needs stronger E-E-A-T signals to rank.
A foundation repair contractor's website needs visible credentials, real case studies, and named technical authors to compete in search — generic content gets buried.
E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness)
Google's framework for evaluating content quality based on the author's real-world experience, demonstrated expertise, third-party authority, and overall trust.
Author Schema
A subset of Person schema specifically tied to articles, blog posts, and other written content.
Person Schema (Author Schema)
Schema markup that identifies a specific person as the author or expert behind content.
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