Freshness Signal
Indicators that content or a business profile is actively maintained and recently updated.
Freshness signals are timestamps and update indicators that tell search engines content is current. For contractor sites, freshness signals include 'last updated' dates on key pages, GBP Posts published recently, new photos uploaded to GBP, new reviews coming in, and regular blog publishing cadence. Google weights freshness as a Map Pack and organic ranking factor.
A stagnant site or GBP loses ranking over time as competitors publish fresher content.
A roofer whose last GBP Post was 6 months ago loses Map Pack share to a competitor publishing weekly.
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