Map Pack (Local Pack)
The block of 3 local business listings that appears at the top of Google search results for location-specific queries, alongside a map.
The Map Pack (also called the Local Pack or 3-Pack) is Google's three-result display showing local businesses for geographically-relevant queries. For home service contractors, the Map Pack appears for queries like 'gutter installer Kansas City' or 'roofer near me' and typically captures 30-50% of clicks. Map Pack ranking factors include Google Business Profile completeness, review signals, proximity, citation consistency, and on-page signals from the linked website.
For home service contractors, Map Pack visibility often drives more leads than the company website itself. Ranking in the top 3 versus position 4-10 can mean 5-10× more calls.
When a homeowner searches 'HVAC repair Olathe' on Google, the Map Pack shows three HVAC companies at the top — those three companies dominate phone volume for that query.
Google Business Profile (GBP)
The free business listing that appears in Google Maps and the Map Pack on Google Search.
NAP (Name, Address, Phone)
The Name, Address, and Phone number of a business — and the consistency of that information across the web.
Citation Consistency
The practice of maintaining identical Name, Address, Phone, and business details across web directories.
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