GBP Posts
Short content updates published directly on a Google Business Profile, similar to social media posts.
GBP Posts are content updates that appear on a business's Google Business Profile in search results and Google Maps. Posts can be educational, promotional, or event-based. For contractors, GBP Posts are a free freshness signal and Map Pack ranking input. Best practice: 2 posts per week with images and clear CTAs.
Most contractors never publish GBP Posts. Those who do — consistently — gain Map Pack ranking advantage at zero cost.
A gutter installer publishing 2 GBP Posts per week (one educational, one job example) typically sees measurable Map Pack movement within 4-6 weeks.
Google Business Profile (GBP)
The free business listing that appears in Google Maps and the Map Pack on Google Search.
Map Pack (Local Pack)
The block of 3 local business listings that appears at the top of Google search results for location-specific queries, alongside a map.
Freshness Signal
Indicators that content or a business profile is actively maintained and recently updated.
Ready to see what a quarter with Iron Pine looks like?
Book a free 15-minute audit. We'll pull your GBP, search rankings, and ad data live on the call and show you the three highest-leverage moves we'd make in the first 30 days.
- No long contracts
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- Plain-English reporting
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- You own everything we build