Voice Search
Search queries conducted by speaking instead of typing, through Google Assistant, Siri, Alexa, ChatGPT voice, or similar interfaces.
Voice search refers to spoken queries to digital assistants and AI engines. Voice queries tend to be longer, more conversational, and more question-formatted ('how much does roof replacement cost in Kansas City?' vs. 'roof cost KC'). Voice search optimization (a subset of AEO) involves direct-answer content, FAQPage schema, Speakable schema, and conversational keyword targeting.
Voice search is becoming a meaningful share of local home service queries — particularly for emergency calls ('Hey Siri, find a plumber near me').
A KC plumber with FAQPage schema answering 'how much does drain cleaning cost in Kansas City?' is highly likely to be the voice-search answer.
AEO (Answer Engine Optimization)
The practice of structuring content so that AI engines like ChatGPT, Perplexity, Claude, and Google's AI Overviews cite or recommend your business by name.
FAQPage Schema
A type of schema markup that tells search engines a page contains a list of frequently asked questions and their answers.
Speakable Schema
A schema markup type that explicitly marks content as readable by voice assistants.
Long-Tail Keywords
Specific, multi-word search queries with lower volume but higher buyer intent than short, generic keywords.
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