Skip to content
Iron PineMarketing
Quarterly benchmark report

The Iron Pine Index.

The quarterly benchmark report for Kansas City home services marketing — cost-per-lead, Map Pack difficulty, GBP performance, Google Ads CPCs, AEO citation rates. Built from operating data (Premier Gutters KC + 6 anonymized client audits). Free to read, free to cite. New edition every quarter.

Current edition · Q2 2026

The 2026 KC Home Services Marketing Benchmark Report.

Inaugural edition: CPL by category, Map Pack difficulty, GBP performance, Google Ads CPCs, AEO citation rates across KC home services.

Read the full report

Published June 4, 2026 · CC-BY-4.0

What's inside

  • · Cost per qualified call by category (11 categories)
  • · Map Pack difficulty + winnability by category
  • · GBP profile-view + call benchmarks
  • · Google Ads CPC by KC keyword type
  • · Review velocity benchmarks
  • · AEO citation behavior across 5 AI engines
  • · KC seasonal demand calendar by month
  • · KC market structural facts (housing, climate, competition)
All editions

Every edition of the Iron Pine Index.

Upcoming editions

What's coming.

  • Q3 2026

    September 2026

    Post-storm-season Google Ads CPC recalibration + AEO citation share refresh

  • Q4 2026

    December 2026

    Winter HVAC + furnace emergency benchmark cycle + 2027 budget planning data

  • Q1 2027

    March 2027

    Annual roll-up: 12-month KC market trends + the largest swings since the inaugural edition

For journalists, podcasters, trade publications

All figures may be reproduced with attribution under CC-BY-4.0. For full underlying data, interview requests, custom data pulls (e.g., a single-category deep dive), or to be quoted in a feature, email gage@ironpinemarketing.com — response within 4 business hours.

Press kit + bioDirect email
Index FAQ

Iron Pine Index questions.

If yours isn't here, the contact form goes straight to the founder's inbox.

  • A quarterly benchmark report covering Kansas City home services marketing — cost-per-lead, Map Pack difficulty, GBP performance, Google Ads CPCs, review velocity, AEO citation rates. Built from Premier Gutters KC operating data, anonymized Iron Pine client audits, and KC-calibrated industry benchmarks. Free to read, CC-BY-4.0 licensed.

Subscribe to get each new edition the day it publishes.

The Iron Pine Brief is the agency's weekly newsletter — every Iron Pine Index drops the day it publishes, plus one tactical contractor marketing piece per week.

  • No long contracts
  • ·
  • Plain-English reporting
  • ·
  • You own everything we build